A system and method for evaluating the market or financial values of a subject real estate property is provided. In a first version of the method of the present invention, a data gatherer evaluates the subject property and a plurality of alternate properties, where all the properties are located within a specified geography, such as a zip code area or a township. The property evaluations of the data gatherer are then each matched with a proposed financial value of the related property, where the proposed financial value may be a sales price or an appraisal. The data gatherer provides the plurality of alternate property evaluations, each matched with a financial evaluation, along with an evaluation of the subject property to a data customer, such as an appraiser. The customer may then evaluate the market value of the subject property in light of a history of the data gatherer' s subjective judgments.