A method, apparatus, and computer readable storage to implement an interactive social gaming environment relating to real estate purchasing. Users (or players) of the system can access valuable Realtor Multiple Listing System (MLS) information as well as additional player-generated information on cities, neighborhoods, and homes for sale. In this manner, information about homes and neighborhoods that is not otherwise available and that is sometimes unfavorable can be made transparent by and for potential home buyers, informed neighbors, real estate agents, and other home owners considering the sale of their home. This creates a new level of transparency of real estate information that benefits all interested parties. Players can also see otherwise unavailable information on the interest level of other players into neighborhoods and homes based on the real-time aggregation and public display of player check-ins. This game utilizes this activity information to assign players as rivals whose activities suggest they have similar neighborhood or home interests.