Systems, methods, and apparatus for psychometrically pairing real estate agents with potential real estate clients. Some methods include retrieving social data for social network members. Such methods also include comparing the social data to a profile of the agent to psychometrically pair the members as potential clients for the agent. Some methods include outputting an indication (for instance likelihoods) of psychometric pairings of clients and the agent. Images of property can be distributed to the members and their image rankings can be received. The image rankings can be used to psychometrically match the clients with the property. The matchings and pairings can use the rankings and real estate criteria received from the members. The social data can be used to match the clients with property. Pairings of the clients and the agent can use the criteria. Some social data can be for a connection involving the client.