A computerized system and method is presented that integrates a dedicated platform for sharing real estate information with a social networking platform. Buyers can search for properties on the dedicated platform and identify certain properties as favorite (or selected) properties. The buyer also identifies their friends on a social networking platform, who then access information about the buyer' s favorite properties through an app interface provided through the social networking platform. Friends and the buyer can engage in a conversation about a particular property along with an agent and a lender that work with the buyer on the dedicated platform. Users can participate in and view the conversation either through the app interface of the social networking platform or through the dedicated platform.