The present invention provides an apparatus and a method to provide marketing area information, capable of providing marketing information about a point of interest and a business category of interest. According to the present invention, the method comprises : an area classification step of classifying a point of interest into a plurality of commercial zones in accordance with a preset criterion; an information collection step of using store information of each business category to extract at least one store corresponding to a business category of interest and searching for at least one store placed in the point of interest to generate store location information; a business category map generation step of analyzing a location, a number, and a distribution of stores of each commercial zone based on the store location information to generate an interested business category map for the point of interest; a population map step of analyzing a floating population of each commercial zone to generate a floating population map; a real estate map step of collecting information about real estates for sale corresponding to the point of interest to generate a real estate price map corresponding to the point of interest; and a display step of overlapping a map corresponding to the point of interest with the interested business category map to generate marketing information, and providing the marketing information to a user terminal to display the same thereon.(810) Set a point of interest and a business category of interest(820) Classify the point of interest into commercial zones(830) Generate store position information(840) Generate an interesting business category map(850) Generate a population map(860) Generate a real estate map(870) Apply at least one map to generate and provide marketing are information(AA) Start(BB) EndCOPYRIGHT KIPO 2018