The invention is an online based contact management system for real estate industry to create and predict timing of closings, timing of buying process and profile of successful working habits and successful agents. It captures data about requests from customers (repeated requests from websites), model of behavior of users (visits, requests, types of pages visited, frequency of visits), behavior of real estate agents (model of successful agent, including frequency and timing of calls, behavior, time spend working, calling, updating, frequency of contacts, closing ratios) and it distributes leads based on above specified models to real estate agents for a price based on their productivity. The inventive device includes a software which allows capturing data about requests from customers (repeated requests from websites), model of behavior of users (visits, requests, types of pages visited, frequency of visits), behavior of real estate agents (model of successful agent, including frequency and timing of calls, behavior, time spend working, calling, updating, frequency of contacts, closing ratios).